MAURA JOY LUSTIG - TRANSFORMATIONAL COACH & ARTIST
  • TRANSFORM YOUR HEALTH
  • WELCOME
  • YOUR CHANGE BEGINS NOW!
  • ABOUT MAURA
  • WORK/LIFE BALANCE COACHING
  • FRANCE 2019 RETREAT
  • PAINTINGS & WORKSHOPS
    • ART WORKSHOPS
  • MEDIA KIT
  • BLOG
  • TRANSFORM YOUR HEALTH
  • WELCOME
  • YOUR CHANGE BEGINS NOW!
  • ABOUT MAURA
  • WORK/LIFE BALANCE COACHING
  • FRANCE 2019 RETREAT
  • PAINTINGS & WORKSHOPS
    • ART WORKSHOPS
  • MEDIA KIT
  • BLOG
Search by typing & pressing enter

YOUR CART

8/3/2020 2 Comments

Keeping Things Simple by Defining Your Ideal Client

​You’ve heard it said, “Less is More”.  Ironically, we enjoy our work more, and build our businesses more successfully once we clarify the type of client we are targeting with the services we offer.

Creating your customer avatar is the most important strategy for a successful business. Your avatar is simply a characterization of the ideal customer you want to serve. Your avatar isn't a real person, but it can help if you imagine your avatar as if they are a living breathing customer.  

I used to chafe at the idea of limiting my business by appealing to a specific group of clients. I thought I would miss out on opportunities...Until I realized that my customer avatar is exactly who I want, and deserve to work with and who is looking for me as well:)  

Typically, you are your own avatar.  If your dream business matches your WHY and will be built on your passions and interests, you likely have many characteristics of your avatar. So, your own ideals are a good place to start.  

Pinpoint your ideal client by identifying three areas: 
Demographic:  age, location, income level, business niche, marital/family status
Psychographic: desires, challenges, lifestyles, goals, groups she belongs to
Emotional: confident or insecure? introverted vs. extroverted, ambitious, driven, lone wolf or team player? leader or follower? corporate or entrepreneur? Employer or employee?

Who do you resonate with? Who do you enjoy working with?  Who do you want most to help?

For example, my ideal client is a purpose driven woman, between the ages of 40 - 65 who may be experiencing a crisis in her health, relationships or career. She yearns to create the body she desires and the future she deserves.  She wants to break free of the cycle of setting great intentions and failing to see them through, of overwhelm and settling for less…  And she’s finally decided to stop tolerating what is, she’s looking for how to make healthy changes and sustain them as a lifestyle.

Establishing who your ideal client is similar to identifying your core values, which act as a compass to steer by.  As Brene Brown explains in her book Dare to Lead:
“The first step of living into our values is divining what’s most important to us.  What is our North Star? What values do we hold most sacred?  We can’t work to stay aligned with values when we haven’t spent any time getting curious about, or naming, what we care most about.”  
So what are your core values? What are your skills? What is your value $$?
Who needs and deserves your expertise, your heart of service and your loyalty?
The key to attracting great customers, to getting referrals, to claiming the income you deserve begins with identifying your avatar and adding your unique value to their lives.

2 Comments
Construction Cleaning Lancaster link
7/9/2022 02:04:19 pm

Great posst thanks

Reply
Austin Clark link
10/16/2022 02:26:39 am

American region question study five final able enough. Mind contain up over. Guy speech laugh hair along industry computer.
Somebody choice wait tough plan exist.

Reply



Leave a Reply.

    I am passionate about women's health, empowerment and creativity.
    ​That's what makes my heart sing!  
    ​
    I help women that are at a crossroad in health, relationships or career to develop the confidence and clarity to create their best life!  


    ​Archives

    March 2021
    September 2020
    August 2020
    July 2020
    April 2020

    Categories

    All

    RSS Feed

PictureGET STARTED NOW!
Maura Joy Lustig
Transformational Coach, Speaker, Artist

mjl@maurajoylustig.com
705-761-3256

Copyright 2021 Maura Joy Lustig All rights reserved.